Illegal immigrant Essay Example | Topics and Well Written Essays - 1000 words

Illicit worker - Essay Example This can be practiced by giving reprieve, making authorization simpler and speedier, extraditing the illicit residents who are in America without being of significant worth to the workforce, and by fixing it so organizations can't exploit these persevering individuals. There are a great many undocumented migrants as of now in the United States (Welch 1), a considerable lot of which are here to work. It has been resolved that it would be costly and difficult to expel them all back to their nations of origin. Along these lines, a savvy arrangement is award acquittal to the illicit migrants effectively here. Reprieve would permit them to be exonerated for their criminal offense of being illicit in this nation. Since they have just invested energy working in the nation, doing what they would do in the event that they have legitimate habitation in America, pardon would make it so they would not be in a tough situation for being illicitly in the United States. The explanation that these un lawful foreigners are here is to assume the employments and ways of life of legitimate migrants and local residents (Welch 1). It would just bode well to permit pardon for those that are as of now here, as long as they have demonstrated to be diligent employees that are not kidding about their citizenship. This can be demonstrated dependent on how they have functioned while living here and by getting declaration from their managers. Shockingly, not every single illicit foreigner are here for a superior life, thus this procedure of absolution must be done cautiously to abstain from allowing exoneration to somebody who experiences caused difficulty for this nation. Reprieve should just be given to those that have demonstrated to be diligent employees and experience not gotten into criminal difficulty while in America. Some unlawful settlers are just in America to exploit rights and benefits that are just allowed to residents, and these are the individuals that ought not be conceded ac quittal. The illicit foreigners that have demonstrated that they can work and act like Americans ought not be rebuffed for their endeavors. Like giving reprieve to the unlawful foreigners who are buckling down, illicit outsiders that are not working in this nation or experience gotten in difficulty with the law ought to be expelled. This will radically diminish the measure of unlawful migrants that do should be ousted, making it simpler and less expensive on American residents, while introducing more chances to the undocumented residents that genuinely need to be a piece of this nation. Extradition ought to be utilized for unlawful outsiders who need the advantages of being in America without needing to be American or without observing the guidelines. Be that as it may, this ought not hinder illicit outsiders who truly need to have a place with this nation. Likewise, after the qualified illicit outsiders have been allowed acquittal, they should be furnished with approaches to make i t simpler to acquire their American citizenship since that is the reason they are in the nation regardless - to have a place. Numerous settlers become debilitated at the idea of to what extent the sanctioning procedure can take, which can take somewhere in the range of five years to ten years, and perhaps more (Anderson 18). This debilitation is regularly what makes outsiders enter the United States unlawfully. They need the advantages of being a resident and they need to show that they can work considerably harder than American resident

Analysis of Salome Dancing before Herod by Gustave Moreau Term Paper

Examination of Salome Dancing before Herod by Gustave Moreau - Term Paper Example Herod, then again, is enamored with his own little girl, obviously, Salome doesn't adore Herod in that design. Consequently, to authorize her dad to get John’s head, Salome moves for Herod in a method of luring him (Nermeena 1). This canvas by Gustave Moreau came out uniquely in contrast to the realities in the Bible. Pundits found the shocking, superhuman Salome to be an overwhelming interest depicted from that canvas painting. Likewise, the watercolor known as the Apparition was genuinely shouting. This was the manner by which Huysmans, a French author, expounded on Moreau's Salome in his book, A Rebours (1884). The subject was massively mainstream in the non-literal expressions, music, just as writing, towards the century's end. The topic agreed with the misogynous mentality of the Symbolists. In the understanding given in Huysmans’ content, individuals can see Salome as a horrible female who allures Herod, her own dad, so as to get John’s head. ...The unicorn s are images of immaculateness, just as celibacy. The work additionally proposes a sentiment of quietness, just as solace, in the legendary topic. The composition was finished in 1875, and it received the style of imagery (Moreau 1). Likewise, it is grouped under the strict type. The artistic creation utilized oil method on canvas material, and its measurements are 61cm by 92cm. The room the artwork is set in is incredibly extensive with respect to the size of the artistic creation (Moreau 1). The room’s measurements were 870 by 700 cm. This is sufficient space for the artistic creation. A work of art, in its feature, needs satisfactory room, just as lighting. The room is likewise painted white (Moreau 1). Consequently, the dim shade of the work of art makes it stick out. The counterfeit lighting is, thus, not required. Other two works of art that got the eyes of numerous watchers were the â€Å"Jupiter and Semele†, just as the Dream. The last work was finished by Gust ave Moreau and the primary work by Pierre Puvis de Chavannes.

Research Proposal Writing

Research Proposal WritingA well-written research proposal needs to convey the right message at the right time and to the right audience. It is not only the contents that need to be compelling but also the order in which they are presented. The key is in picking the right words to convey the message at the right time.One important part of a research proposal is to indicate your agenda. You need to clearly state why you are writing your proposal. This should include your scope, purpose, approach, and the outcome you want to achieve. Make sure you state these clearly so that the readers will understand exactly what your objectives are.Another part of the research proposal is the abstract. This section explains what the reader can expect to find from your proposal. By clearly defining the goals and your objectives, you will avoid the reader from taking away the wrong impression. In fact, if you have a clear description of the topic and what you hope to gain from it, it will make the rese arch proposal easier to read.Once you have outlined the main points and goals of your paper, you need to briefly mention the current academic trends and other aspects that may be of interest to the reader. If you are writing for a broad audience, use relevant and interesting terms when describing current trends.The next step is to outline the main body of your proposal. This is where you will include the name of the author, the title of the paper, and the time period of the project. This will help your reader to remember the main points of your paper and how it relates to current events.If you are writing an essay, you can add in the introduction, body, and conclusion as subtopics. It will be up to you to organize your ideas into a coherent, yet concise message. Remember that your goal is to present the current topic in a clear and engaging way.Once you have outlined the content of your research proposal, you can move on to the next step of drafting. It is important to take the time to properly outline the material so that you can move on to the more challenging parts of the writing process. Once you have taken this time to prepare your writing, you can start laying out the bulk of your paper.Finally, choose the topic of your paper based on what you feel would be a topic that would appeal to your target audience. Make sure you choose topics that will be of interest to the target audience. Also, choose your topic with care so that it makes sense to your target audience.

Pros And Cons Of Technology - 1631 Words

Many of us wonder if technology is affecting society for the better, or for the worse. I believe there are major issues on the rise with today’s trending technologies. However, like most thing’s, there are both pro’s and con’s to the way technology affects our society. It has a way of giving us new experiences, but in some situations technology can actually take away certain experiences. I’d like to explain my reasoning for those beliefs, and better explain that it’s not that technology is good or bad, it just depends what we choose to do with it, and how we let it affect our daily lives. Technology has advanced so much throughout the years. With our current generation, and those to come, technology is becoming something we are unable to†¦show more content†¦I know I’ve seen this happen, and I understand why, but I couldn’t help but think to myself â€Å"what the hell†, I just don’t think it’s right in my opinion. I look at it this way, you are teaching your toddler that communication is almost frowned upon, â€Å"just keep quiet, and play with mommy’s phone†. It’s much easier than explaining table manners, and right from wrong, right? These are just a couple of example’s of the negative things about having such easy access to too much technology. The accuracy of those point’s would be, there’s good and bad in those situations. The good being the fact that children and toddler’s are becoming so smart with technology that they are able to navigate through a tablet and have access to numerous educational games, and information. Also that our children have phones to get in touch with their parent’s or anyone else, whether they are in danger, or maybe they just missed their bus home from school. As I stated above, technology is amazing, and when talking about negativity, one of the first thing’s that come’s to my mind is, you could be sitting in a room full of your friend’s and family, and majority of the time you have your mind focused on your cellphone’s, potentially texting someone in the very same room. You might be ordering your food online to avoid any human interaction at all. As sad as it is to say, I am one of those people. I consider myself to be anti-social, and I do believe it isShow MoreRelatedPros And Cons Of Technology1137 Words   |  5 Pages Technology in the past three decades has developed at such an increasingly rapid rate that the last decade’s generation is defined as â€Å"being born in the technological age†. People born in the 1990s are considered the last kids to have known a life without smartphones and computer technology creeping into every aspect of their lives. There are pros and cons to technology, with most of the cons being discovered ever increasingly as people become more and more intertwined with their own personal devicesRead MoreThe Pros And Cons Of Technology733 Words   |  3 PagesTechnology is a distraction â€Å"Among the worst offenders were students at Queen Mary University of London, where there were 54 instances of  cheating  Ã¢â‚¬â€œ two-thirds of which involved technology. At the University of Surrey, 19 students were caught in 2016, 12 of them with devices. Newcastle University, one the bigger institutions to provide data, reported 91 cases of cheating – 43% of which involved technology.† According to www.guardian.com Technology gets in the way of learning. The issue is thatRead MorePros And Cons Of Technology986 Words   |  4 PagesIs technology a curse or blessing? Technology has a dramatic effect on the way we gather and use information. It has impacted daily lives and changed the way people perceive and process information. Many articles have been written about the effects on humans of having so much information immediately available to them. Clive Thompson, a Canadian freelance a journalist and technology writer, discusses the pros and cons of technology use in his book â€Å"Smarter than you think: How Technology is ChangingRead MoreThe Pros And Cons Of Technology1591 Words   |  7 PagesYes: In the world we live in, technology is advancing everywhere from software to machines and even cooking utensils. Improvements to our lives, by technology, include electricity, medical technology, fast productions and, Access to information and education. Without technology the world would be different and it would leave us at a disadvantage. Imagine a world without internet where your teacher assigns you an essay to research nuclear fission. Without the internet, you would have to go toRead MoreThe Pros And Cons Of Technology1289 Words   |  6 PagesIs the technology in today’s world a positive advancement? Over the past few years technology has basically taken over our society. It isn’t just young people that use technology, it is all groups of people, that includes toddlers all the way up to elders. Technology is a major part of today’s society and makes many tasks a lot easier. One major issue with technology is that it’s abused and many people rely on it. Technology is â€Å"dumbing down† today’s society. Technology has not only been a benefitRead MorePros And Cons Of Technology874 Words   |  4 PagesModern humanity can hardly imagine life without technology. Technologies have become an integral part of people’s lives. Every day, people invent new devices or improve the existing ones. Humanity differs by their attitudes to new inventions. Some people believe that sophisticated gadgets are actually useful and necessary, while others concentrate on the negative impact on people and their lives. Similar technologies are specially created for performing the hardest and most monotonous work. EvenRead MoreTechnology : The Pros And Cons Of Technology1668 Words   |  7 Pagespast 10 years technology has changed a drastic amount. Its now more common to have a smart phone then to have a flip phone. It’s also more common to text some rather then call them. Now there is a lot of benefits that can come from technology and I am a strong supported of using it, but its also importa nt to use it the correct way. We all have to limit how much time we spend on technology and if you’re a parent its your reasonability to limit how much time your kids spend on technology. After spendingRead More The Pros and Cons of Technology Essay1525 Words   |  7 PagesThe Pros and Cons of Technology As far back as I can remember my family and I have taken advantage of technology. The types of technology have changed over the years, along with our usage and dependence on it. Technology is a fundamental part of our lifestyle, including both work and play. What is interesting is that we also have many friends who use very little technology in their day-to-day living. This drastic difference makes one wonder how necessary the technology really is, and whether orRead MoreThe Pros And Cons Of Technology Integration958 Words   |  4 PagesTechnology in K-12 Schools This article discusses the pros and cons of technology integration. There are many arguments and fair points on each end of the spectrum, but it all comes down to how we must progress with technology. Public schools in the United States have more than 5.8 million computers in the schools, and that equals to one computer per nine students, and while seems like a lot, it does not allow every student access, so teachers are less likely to use computers in their lessons (Wurster)Read MorePro And Cons Of Technology Essay1287 Words   |  6 PagesIntroduction For the 21-century learner, learning how to navigate technology is essential to success in life. In addition to reading, math, social studies, and science, technology is becoming an important part of curriculum. Integration of technology into already existing curriculum is necessary to maximum instructional time. In addition to preparing learners for technology use in future occupations, technology can enhance a student’s learning especially in reading. With the invention of many

Sexism in Othello Essay - 2452 Words

Othello: the Unquestionable Sexism Shakespeare’s tragic drama Othello features sexism as regular fare – initially from Brabantio and Iago, and finally from Othello. Let us in this essay explore the occurrences and severity of sexism in the drama. In â€Å"Historical Differences: Misogyny and Othello† Valerie Wayne implicates Iago in sexism. He is one who is almost incapable of any other perspective on women than a sexist one: Iago’s worry that he cannot do what Desdemona asks implies that his dispraise of women was candid and easily produced, while the praise requires labour and inspiration from a source beyond himself. His insufficiency is more surprising because elsewhere in the play Iago appears as a master†¦show more content†¦. .] .† Implied in this move is the fact of a father’s assumed control over the daughter’s choice of a marriage partner. Iago’s warning to the senator follows closely: â€Å"Zounds, sir, youre robbd; for shame, put on your gown; / Your heart is burst, you have lost half your soul.† This statement also implies that the father has authority over the daughter. Brabantio’s admonition to Roderigo implicitly expresses the same message: The worser welcome: I have charged thee not to haunt about my doors: In honest plainness thou hast heard me say My daughter is not for thee [. . .] . (1.1) Iago’s continuing earthy appraisals of the situation all seem to bestow upon the father the power to make decisions for the daughter. Roderigo even calls Desdemona’s action a â€Å"revolt† against paternal authority: â€Å"Your daughter, if you have not given her leave, / I say again, hath made a gross revolt [. . .] .† Upon verifying the absence of his daughter from the home, Brabantio exhorts all fathers to â€Å"trust not† their daughters, implicitly alleging a predisposition among young ladies to rebel against authority. Othello, the general and protagonist, seems initially to be totally lacking in sexism. He loves DesdemonaShow MoreRelatedSexism In Othello Analysis846 Words   |  4 PagesOthello explores the concepts of manipulation and evil through Iago, the character that is the source of evil in the play, but when analyzed closely, the reader can see that it not only is Iago the subject of evil, but Desdemona and Othello are too. Othello reinforces racism and sexism in a very subtle way; while some argue that Shakespeare undermines the racist and sexist ideas imposed on the characters by calling attention to the racism and sexism in the times, the play seems to disprove this.Read MoreEssay about A Feminist Analysis of Othello1741 Words   |  7 PagesA Feminist Analysis of Othello  Ã‚   In William Shakespeare’s tragic play Othello there are numerous instances of obvious sexism aimed at the three women in the drama -- Desdemona, Emilia and Bianca – and aimed at womankind generally. Let us delve into this subject in this paper. In the essay â€Å"Wit and Witchcraft: an Approach to Othello† Robert B. Heilman discusses a scene which occurs late in the play and which is sexist: When Othello summons Desdemona and dismisses Emilia, â€Å"Leave procreantsRead MoreIn many of his plays, Shakespeare demonstrates ideas of gender and racial stereotypes. Othello, a1100 Words   |  5 Pagesstereotypes. Othello, a play in which characters are judged based on sex and appearance, is an example of these stereotypes. Othello’s non-white ethnic background provides a platform for racial conflict. The characters of Desdemona and Emilia allow for sexism and gender conflict. These themes of Othello are closely related because of the similar prejudice and stereotypes. The sexism and racism in Othello allow for racist tones and ethnic conflicts. Women play an important role in Othello. The chastityRead MoreEssay On Desdemonas View Of Women In Othello919 Words   |  4 Pageshas married Othello against the wish of her father, then she is not a valuable woman with uncontrollable sexual desires. One cannot find any proof of Emilia cheating over Iago in the play, but he do think like that the way he doubts his wife, in the same manner he convinced Othello to believe that since he is black in color and low in pursuit as compared to Desdemona, that is why she is cheating over him by having an affair with Cassio. Also if she can leave his father for him (Othello), then it wouldRead More Modernism and Postmodernism in Shakespeares Othello Essay1463 Words   |  6 Pages Othello teaches us much about our current postmodern culture. The play connects to our ideas of sexism, male-bonding, racism and capitalism. Shakespeare uses these universal and timeless flaws in humanity along with our use of language and truth to tell his tale. Iago, over a period of about three days, uses these facets of humanity to turn Othello against his wife Desdemona and his friend Cassio. Othello reveals both the struggle of the British people of the early 1600s and Americans in the lateRead MoreEssay about Racism and Cultural Differences Exposed in Othello1322 Words   |  6 Pages Othello, from the onset, is shown to us a play of love and jealousy. There is however more to this play than just love and jealousy; there is underlying racism, hate, deception, pride, and even sexism between these pages. Othello is a transcendent play, one that will survive the perils of time simply because it is still relevant. Even today, over 400 years later, there are still issues of rac ism and sexism. Hate is as natural as love in humans and Othello gets right to the root of that. WeRead MoreOthello, By William Shakespeare Essay1424 Words   |  6 Pagesand often without defining lines. Can instinct alone impair our reason, or can a third deadly emotion mar all? In â€Å"Othello†, Shakespeare bids us look at some ugly facets of the human psyche and how what is beautiful and good can be twisted and destroyed in the name of self-interest and damning pride. Instinct and reason conflict in Othello in various ways; chiefly between what Othello knows to be true about Desdemona and the twisted lies Iago tells to stifle his intellect. Iago, an embittered soldierRead MorePlot and Character Analysis of Shakespeares Othello Essay760 Words   |  4 PagesOthello is one of Shakespeares classics, this play has many oddities and puzzles. It roots into love, deception and jealousy. Also it clearly questions the debate of; can different cultures inter-wind without colliding? in addition, Othello has vivid racism, sexism, manipulation and savagery within civilisation. This play is set in Venice, Italy but due to circumstances all of the characters move to Cyprus. Othello is written between 1601-1604, the level of intensity and drama obviously indicatedRead More Gender Bias in Othello Essay examples1880 Words   |  8 PagesGender Bias in Othello  Ã‚  Ã‚        Ã‚  Ã‚   Shakespeare’s tragic play Othello is an unfortunate example of gender bias, of sexism which takes advantage of women. The three women characters in the drama are all, in their own ways, victims of men’s skewed attitudes regarding women. Let us delve into this topic in this essay.    Barbara A. Mowat and Paul Werstine comment in the Introduction to Shakespeare: Othello that sexism is a big factor   in the play:    At this point in our civilizationRead MoreDesdemona Strong Woman Essay904 Words   |  4 Pageswhen Shakespeare wrote his play, men were deemed to be more able than women. Instead in Othello, Shakespeare emphasizes the strength of Desdemona despite the stereotypical views about women. Desdemona is portrayed to be more able than the women and as able as the men in the Venetian society. Unlike other women in Othello, Desdemona proves to be very strong and relentless in her beliefs and love. In Othello, Desdemona proves to be very strong and liberated. Since the beginning of the play Desdemona

Essay on Harlem By Langston Hughes - 691 Words

Harlem By Langston Hughes Throughout life, people are always deciding what to do with themselves. But along with what they want to do with their life, they always have that certain dream that they hope to accomplish. Not to say that it is to be rich, cause that is probably a lot of peoples dream, which is why we have the lottery. But it is that certain dream that in the future the person will be happy that they finally set out their dream to come true. But not all get to live out their dream. There are many who decide to defer their dreams and put it to a halt cause of their reasoning. But what happens to a dream that is deferred? Deferring a dream that you feel passionate about is a bad idea in that you might not have a chance at†¦show more content†¦Although it might not seem clear to some people, Langston Hughes is not in favor of deferring dreams, as he describes his feeling of the subject in his poem. People who decide to pursue their dreams know that they either have something good or bad coming. But it is usually good, because your dream is something that most likely you have thought of doing. Whether it is good or bad, a dream is a dream. All it depends on is if you want to pursue it. An example of someone who pursued a dream is?me. Going to college was a dream of mine which I pursued long and hard in my life, not only because it is the right thing to do, but because I would be the first in my family to go to college and get an education. Although the odds were against me, I tried hard and never gave up. Then I got to a point that I wanted to give up and I believed that I would never get to college, and that no one would accept me. Although I had average grades, I was in a point that I though that everything would go downhill. It was a good that I had some inspiration or else I wouldn?t be where I am now. I was raised never to give up and always try your best, because oppo rtunities will come your way. Believing in myself I knew I can accomplish my dream and go to college. Now if someone asks me if I go to college, I just show them my Baruch identification card with pride. And I had my parents to help me throughout my years of growing up. I never deferred my dream, although I was close to. But I neverShow MoreRelatedThe Harlem Renaissance By Langston Hughes1033 Words   |  5 Pagescalled the Harlem Renaissance. After World War I, many blacks migrated from the south to up to the north to places like Chicago, Detroit and New York. The people in Harlem felt the racial pride and this caught the attention of many musicians, writers, and artist. The Harlem Renaissance period lasted from 1920 to around 1935. Even though this period was short, it still lives on though all African American artists today. According to Biography.com in the article about Langston Hughes, there wereRead MoreThe Harlem Renaissance with Langston Hughes1676 Words   |  7 PagesHarlem Renaissance with Langston Hughes The Harlem Renaissance brought about uniqueness amongst African Americans; everything was new. The visual art, the jazz music, fashion and literature took a cultural spin. During this time writer Langston Hughes seemed to outshine the rest with amazing works. The Harlem Renaissance brought about many great changes. It was a time for expressing the African American culture. It is variously known as the Harlem Renaissance, the Black Literary RenaissanceRead MoreLangston Hughes And The Harlem Renaissance1219 Words   |  5 PagesLangston Hughes and the Harlem Renaissance The Harlem renaissance is an artistic revolutionary period that took place between 1917 and 1937. This was after the First World War. Harlem was a district in New York. The Harlem renaissance impacted the social, cultural as well as artistic aspects of the black community. Many black people were encouraged to flee the southern sides where the caste system continued to oppress the black people. At this period, racial inequalities as well as other social injusticesRead MoreHarlem And The Sun By Langston Hughes1091 Words   |  5 Pagesâ€Å"What happens to a dream deferred? Does it dry up like a raisin in the sun?† This poem, Harlem, created a whole play based on one line (Hughes, 1055-1056). Langston Hughes wrote the poem Harlem due to his major role in the Harlem Renaissance. A Raisin in the Sun was concocted by Hughes one line, this play tells the story of an African American family living in the slums during a time when racial dilemmas were at an all time high. The family r eceives money from Mama’s husband passing away, but theRead MoreThe Harlem Renaissance By Langston Hughes Essay1225 Words   |  5 Pages† - Langston Hughes The Harlem Renaissance took place in Harlem, New York during the 1920’s. The movement was an expression of African American culture across the Midwestern and Northeastern states of America, with Harlem being the heart of it. The Harlem Renaissance also left a lasting impression on black writers from the Caribbean and other African Colonies who immigrated to Paris. There were many artists of many different mediums that left a lasting impact of black culture, and Langston HughesRead MoreLangston Hughes And The Harlem Renaissance1736 Words   |  7 PagesDue: 20 Aug 2017 The Dream Called Langston As an artist, or literature, music or visual art, there is power in creating pieces that move the masses. For an African American artist in the 1920’s, that power was fought for harder and dimmed due the racial inequalities across America. Being acknowledged as a credible artist was equated to being acknowledged as an American during a time where African American citizens were not considered an equal under the law. The Harlem Renaissance, spanning from theRead MoreAnalysis of Harlem by Langston Hughes602 Words   |  3 PagesAnalysis of Harlem by Langston Hughes Through the turbulent decades of the 1920s through the 1960s many of the black Americans went through difficult hardships and found comfort only in dreaming. Those especially who lived in the ghettos of Harlem would dream about a better place for them, their families, and their futures. Langston Hughes discusses dreams and what they could do in one of his poems, Harlem. Hughes poem begins: What happens to a dream deferred... Hughes is asking whatRead MoreLangston Hughes And The Harlem Renaissance1909 Words   |  8 PagesThe Harlem Renaissance was a social and cultural movement aimed to alter the conventional notion of â€Å"The Negro† and to expound on African American’s adversities through literature, music, and visual arts. After World War I, Harlem, New York became a central location for African Americans for greener pastures and racial equality. Large quantities of black writers, artists, and intellectuals emerged within the urban scene and played a pivotal role of defining the movement in their respective fieldsRead MoreRacism in Harlem by Langston Hughes688 Words   |  3 Pagesdefeated. Langston Hughes’s poem â€Å"Harlem† depicts a subtle but very vivid picture of the human reaction to unresolved dreams. The name of the poem itself is the biggest clue to its true meaning. It points to the historical part of New York called Harlem. Why title the poem Harlem if it doesn’t discuss Harlem at all. That is the point, it does describe Harlem. At the time the poem was written, Harlem was a place where African Americans were mocked and denied in society. The dream that Hughes was referringRead MoreLangston Hughes And The Harlem Renaissance1476 Words   |  6 Pages Langston Hughes, a Voice for the Taciturn Take a time machine back to one of the most culturally-rich times in history, the Modern Age. More specifically, set your destination to northern Manhattan in the early 20s. When you step onto those bustling streets, you’ll find yourself swept up in the Harlem Renaissance. The contemporary writers you are surrounded by are legends such as Langston Hughes and W. E. B. DuBois, and the contemporary musicians you may hear at a local nightclub include some of

Organization Behavior Walt Disney World Resort in Florida Essay Sample free essay sample

Introduction To globalise any concern. first thing to see is to analyze the cultural facets and the client demands of the state in which the enterpriser is willing to market his merchandise. Many enterprisers turn their face to the planetary market to increase their gross revenues and spread out their concern to international market. Decision Making Manager’s strategic thought and determination devising must let the organisation to spread out its concern globally from organisation direction throughout universe. Now the health care concern is among the taking patient attention service. Company’s enlargement is non based merely the broaden leading positions but its integrating with each and every member associated with the organisation. Manager’s doctrine of leading must really successful and he must give single attending to his employees doing them his tools for success of the company. His house belief must be embedded on the fact that the work force of an organisation is track to the triumph. Output from an organisation is dependent upon the work input from the employee. If employees are honest. loyal and work hard to hold best consequences so it will do the company win. Management’s policy must be designed in order to open the doors of employment for any race. ethnicity or civilization or gender without any favoritism. In company’s environment there must be no favoritism among inkinesss and white or other diverse groups. In add-on. top degree directors stress that workplace and direction places can derive more benefits from the endowments of diverse groups of people belonging to different gender and race. Organization civilization As pointed out in Economist that though many companies do non look to do large concern errors but they incur losingss due to several little errors. For illustration. when hypermarkets for Carrefour were compared it was found that it open its mercantile establishments at topographic points non suited for their concerns ( Business a Hyper market ) . Other of import considerations are to do merchandises harmonizing to the demand and demand of the people in the state. If you are doing fabrics for Chinese so you’ll have to see their sizes. designs. cloth etc. American sizes will non use to them as one time Wal-Mart did. As Asians are going usage to air-conditioned and broad array stores they need a local touch in their merchandises ( Economist. A hyper market. 2001 ) . For pull offing cultural differences. companies need to make extended research and analyze the market for which they are willing to sell their merchandises. For illustration. a vesture company should see the sizes of the people shacking in that country. Even height. weight and colour of Asians differ unusually from Americans. For spread outing stitched fabric concern to China and Japan. their sizes and market tendency survey is of import. Every state and state has their ain imposts which has to be followed while you’re in their state. It is of import to acquire familiarise with the local usage. people and their civilization ( Wade. 2004 ) . Businesss have to be civilization oriented for success in any peculiar state. They must be cognizant of their regular imposts. life styles. does and don’ts with respects to their clients. Every concern should be client focal point. Entrepreneurs are selling to clients. so it is a basic fact that merchandises should be made harmonizing to customer’s demand. Hence. for developing concern dealingss with any state an enterpriser must analyze. research and travel to that country to cognize more about people. their imposts. their likes and disfavors. The more the enterpriser will be familiar with the civilization and the people. it is more likely that their concern will bloom in that state. Effective Communication Effective communicating has ever been of import in an organisation. concern and authorities relationship. Directors are ever in a state of affairs covering with employees and their emotions. where work emphasis has already made employees disquieted. Communication connects two persons. Every word we communicate with others leaves an feeling of good or bad. Communication may be verbal or non-verbal. In concern profession. where directors and executives deal with consumers. on one manus. it is of import for them to be realistic and on the other manus they must be positive and polite plenty for the hearer to allow the individual absorb what is being said to them about their services. For illustration. in industries the communicating may be sometimes may be delayed as an expectancy to maintain up the employee’s hope for their attempt. Most directors ever assume it to be the undertaking of executives. However. it is steadfastly believed that positive and effectual communicating by directors will hold encouraging consequence on the employees. Failing to cover with employees courteously. they may free hope and assurance in the concern and merchandises company offers. Change Management Case Study 1: Walt Disney World Resort in Florida Walt Disney World Resort Florida is a resort section of ‘The Walt Disney Company’ in Florida. Walt Disney Company is an amusement company in four concern sections: media web. studio amusement. Parkss and resorts and consumer merchandises. The Walt Disney World Resort division in Florida is a well-known diversion topographic point in the universe. It serves as a topographic point for leisure. avocation. athleticss. exercising. creativeness. interest. playful. and amusive activities for the visitants. It is one of the extremely visited sites for amusement. Today they are functioning 1000000s of people who visit them each twelvemonth even beyond their theme ends. They have expanded their services as figure of visitants is increasing every twelvemonth. Their recreational service is now going multidimensional and transnational. Walt Disney World Resort includes EXTERNAL ANALYSIS External Analysis: Anexternal analysisdetermines those forces that are external to an organisation. lifting from outside beginnings and have profound impact on the behavior of an organisation. Customer Analysis Rival Analysis Market Analysis Environmental Analysis INTERNAL ANALYSIS SWOT Analysis Strength They have plentifulness of resources for spread outing their concern. With old ages they have grown enormous experience in amusement concern. Their cost-efficient schemes have led the concern grown over the old ages. Their operation is diversified and expanded. They have plentifulness of human resources. They are financially stable and copiousness of resources to put into their concern. Their company profile and trade name name is really strong and competitory. They have well-learned and trained employee and work force. Their employees have helped them to hike their concern and increase their production enormously. They have well-managed staff and substructure. They have really well-organized their fiscal investing and resources to give quality services and goods to their clients. Walt Disney Resort Florida is Failing They are invariably spread outing their concerns and services and hence their work force will spread out even more. Therefore they will necessitate a stable organisation construction for enlargement of their concern. Their corporate officers change often therefore doing substructure more vulnerable. Such unneeded alterations incur excess charges and investing while new direction takes clip to set to the environment. Opportunity Menace Much of the menaces to their concern has been dissolved because they have strong base investing. and they’ve expanded their operations globally. hence. deepened their roots. There is a demand for subject Parkss to better their efficiency. Their yearly plus turnover ratios are non every bit competitory as of the other divisions. However. their overall amusement and diversion service is great. Presently they are pulling big figure of population around the universe and expected to increase their concern in following few old ages. Mentions Borrie. T. W. DisneyLand and Disney World.Constructing The Environment. Planing The Visitor Experience. Loisir et Societe / Society A ; Leisure. 22 ( 1 ) . pp. 71-82. ( 1999 ) . Retrieved from hypertext transfer protocol: //www. forestry. umt. edu/Personnel/faculty/borrie/disney. hypertext markup language Resorts. Retrieved 27. Sept. 2006 from hypertext transfer protocol: //www. intercot. com/resorts/default. asp The Walt Disney Company.Management’s Discussion And Analysis Of Financial Condition And Results Of Operations. Retrieved from hypertext transfer protocol: //sec. edgar-online. com/2004/05/13/0000950129-04-003214/section7. asp The Walt Disney Company. Company Profile.Retrieved from hypertext transfer protocol: //www. datamonitor. com Walt Disney World Resort. Retrieved 27ThursdaySept. 2006 from hypertext transfer protocol: //en. wikipedia. org/wiki/Walt_Disney_World_Resort

Suzuki Case Study free essay sample

This analysis provides the background, SWOT analysis and different marketing alternatives such as positioning the vehicle as a car, compact truck or sports utility vehicle. Later the recommendation is made on which marketing strategies are suitable for the success of the Suzuki Samurai in US market. The analysis has also highlighted in detail the pros and cons of the â€Å"unpositioning† that we propose versus three options of positioning that were considered earlier. We have also evaluated the strength of the marketing research done by Pearlstein in terms of ensuring market of success in US market. In this analysis, there is also the recommendation on how the $2. 5 Million six-month adverting budget should be spent in accordance to the positioning strategy chosen. 2. 0 Situation Analysis 2. 1 The company 2. 1. 1 Company Background Starting business in 1909 as Suzuki Loom Works, the firm was incorporated in 1920 and was to produce textile looms that would surpass the innovation and quality of other competitors. We will write a custom essay sample on Suzuki Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since foundation Hamamatsu, Japan, SUZUKI has steadily grown and expanded. In 1952, Suzuki created a new type of motor vehicle, a motorized bicycle call the â€Å"Power Free†. This motorized bicycle featured a 36cc two-stroke engine with a double sprocket gear system that enabled the rider to pedal with the engine assisting, pedal without the engine assisting. Suzuki’s first mass produced car in 1955, the Suzulight, was a technical marvel. It included radical innovations for the time such as front-wheel drive, four-wheel suspension, and rack-and-pinion steering. In 1963, Suzuki brings its innovation motorcycle line-up to the U. S. A fast growing line enables them quickly to become a major player in the motorcycle market. Suzuki takes the lead in the all-terrain vehicle market in 1983 by introducing the first four-wheeled ATV. In 1985, Suzuki introduces its automotive line to the U. S, with the arrival of the Samurai. SJ 413 as an upgraded model of SJ410 and designed especially for US market. Today, constantly going forward to meet changing lifestyles, the SUZUKI name is seen on a full range of motorcycles, automobiles, outboard motors and related products such as generators and motorized wheelchairs. The mark trademark is recognized by people throughout the world as a brand of quality products that offer both reliability and originality. More than 45,000 Suzuki people worldwide now create and distribute their work in over 120 countries. Worldwide Suzuki Automotive sales now reach over 2 million each year, surpassing the sales of many other renowned companies such as BMW, Mercedes and Saab. Additionally more than 2. 5 million motorcycles and ATVs are sold each year. Sales of the Suzukis outboard motors also continue to grow. SUZUKI stands behind this global symbol with a sure determination to maintain this confidence in the future as well, never stopping in creating quality products. 2. 2 Product of Suzuki Samurai The Suzuki Samurai was introduced to the U. S. market in November 1985. It appealed to younger consumers with its inexpensive and fun-oriented positioning. This marketing strategy was successful, since over 160,000 Samurais were sold in just three years. The Suzuki Samurai was introduced as an inexpensive multi-purpose sport/utility vehicle. These vehicles were light pickup trucks with back seats, an extended roof, and part-time four-wheel drive intended for use on snow, ice, mud, or off-road driving. Sport/utility vehicles do not have to conform to the same safety regulations that apply to passenger cars. 2. 3 Positioning According to Douglas Mazza, he wanted a fresh approach for his company’s new products, he assigned advertising task to an agency which had no experience in developing campaign for automobiles. The advertising agency found out that the industry practice was to position vehicles according their physical characteristics. They also found out that most advertising was feature/benefit or price oriented. Based on its physical characteristics, the major three positioning for Samurai SJ413 were position as a compact sport utility vehicle, as a compact pickup truck and as a subcompact car, so it should be advertised as a â€Å"tough ittle cheap jeep†. Moreover, the samurai’s size and price distinguished it from all other sport utility vehicles sold in the U. S in 1985. The Samurai was smaller and lighter than the other vehicles, and its $5995 suggested retail price was well below the other vehicles’ $10,000 to $13,000 price range. 2. 4 SWOT Summary 2. 4. 1 Strengths : Suzuki Company followed selective distribution strategy, which allowed the company to achieve higher profitability, dealer loyalty, greater sales support and also higher degree of control over the retail market. Also, their pricing strategy was to sell high volume with low profit margin, which helped company to gain market response for its high quality with low price advantage. Suzuki Samurai has been positioned as a compact sport utility vehicle, a compact pickup truck and a subcompact car. This positioning would be good to place their brand in the particular part of the market where it would receive reception compared to competing products. It also well explained Samurai’s physical characteristics. 2. 4. 2 Weaknesses: Suzuki Samurai set their very low price, which meant it will came up with very low profit margin. The planned dealer invoice rice was $5095, only 7. 5%higher than ASMC’s own landed cost for the vehicle. And they planned to limit the number of samurai dealers, so each dealer might be stressed on as they needed to sell approximately 30 Samurai per month to cover its costs. Samurai was positioned as a sport utility vehicle; however, the market for sport utility vehicle was relatively small. In 1984, it was les than 3% in the U. S market. And it was positioned as a subcompact car, then it might not meet the expectations of the consumers because the Samurai was built on a truck platform, its ride was stiffer and less comfortable than the least-expensive subcompact cars. On the other side, if other consumers start to use it as subcompact car or pick up truck, it will lose its brand image. Thus it might lose potential market, bring trouble for the sales people and increase market confusion among customers. 2. 4. 3 Opportunities: Suzuki Samurai should be unpositioned in the market to get the opportunity to target the entire potential consumers segment. The unpositioned Suzuki Samurai will appeal the users of sports utility vehicles, pick up truck and subcompact cars. That ensures higher consumer acceptance and consumer satisfaction by offering a car for various needs. It would also increase sales and thus add large profit to the company’s income statement by targeting a large customer segments. The unpositioning strategy is better combined with company’s goal that is to establish ASMC as a major car company in the U. S market. The low price of the Samurai can be used as a strategy to impress consumers and to capture great share of the market. And this low price and also encouraged dealership investment in which expanded and increased sales. There will be a good opportunity for Samurai if can build a strong brand image among the potential customers such as some TV advertisement or promotion, in which creating and increasing buyer awareness of the car influencing buyer attitude toward the Suzuki Samurai. 2. 4. 4 Treats: Suzuki Samurai will bring some treats to its competitors if offering a car with different purpose. The broader appeal of the car can reduce sales of its competitors’ who are in the same industry. In addition, it will quite risky for Samurai’s sales if Suzuki overdefine the vehicle, because a product should broad enough to attract a wide range of consumers and meet consumers with different needs. 2. 5 Historical Results According to Appendix 6. 1, in 1984, there were approximately 25100 Japanese vehicles sole among the total of 424810 sport utility cars in U. S market, which was only 5. 9% of the market share. And Suzuki Samurai only had 8. 4% to the Japanese imported cars in the U. S market. In another words, Samurai did not have much market share compared with other Japanese competitors in the U. S automobile industry. In 1985, Samurai has decreased to 4. 6% market share among the Japanese car industry, and only 0. 46% market share of the whole compact sport utility vehicle in the U. S market. However, as compact pickup trucks and subcompact cars, it did not shown any Samurai products in which meant the sales could be very low and unsuccessful during the year of 1984 and 1985. 3. 0 The Market 3. 1 Background Since the introduction of its first production car, the â€Å"Suzulight†, in 1961, Suzuki had sold cars and trucks only in Japan until 1979. It took Suzuki only 5 years to export and distribute its automobiles into more than 100 countries including Hawaii (US). As a global firm, Suzuki captured and maintained its production and R D momentum to succeed in international marketing. Aiming at opening the continental US Market, Suzuki Samurai, designed with the US market specifically in mind, was introduced in 1985 in order to establish Suzuki’s brand presence in the United States. 3. 2 Market Entry 3. 2. 1 Exporting Before projecting the Samurai, Suzuki had cooperated with General Motors on a model named under GM as Chevrolet Sprint. Exporting Japanese cars to the US was subject to voluntary restraint agreement (VRA). In 1984, Suzuki’s total VRA quota of 17,000 cars went to GM as Sprints and Sprint’s distribution was limited to its West Coast dealers. GM’s success with Sprint showed Suzuki that a market existed for its cars in the continental United States. 3. 2. 2 Joint Venture – Suzuki + GM (Production in Canada) Japan’s VRA quotas made it impossible for Suzuki to export any cars other than the Sprint to the United States in the foreseeable future. In 1985, Suzuki and GM began negotiations with the Canadian government to build a plant in Ontario producing approximately 200,000 subcompact cars per year. This initiative could help launching more Suzuki automobiles into the US market under its own name by early 1989. 3. 3 Direct Investment – ASMC Market share of Japanese imports in the U. S. automobile market and the overall automobile industry in the US surged during 1984 – 1985. Facing the upcoming entries of other overseas brands, Suzuki was unwilling to wait until 1989 to introduce the Suzuki name into the continental United States. With SJ413 (Samurai), Suzuki had the right product for the market whereas the continental United States was a piece of new land – a dealer network needed to be established, since there was no guarantee that GM would market any Suzuki vehicles other than the Sprint in the US market. Customs clearance issue was solved by exporting SJ413 without a back seat, under which circumstance the vehicle was classified as a truck by the US government. Trucks were not subject to Japanese VRA quotas; instead, they were subject to a 25% tariff, much higher than that on cars (2. 5%). Suzuki management was convinced that the time was right to enter the continental US market and believed the high tariff was worth paying. American Suzuki Motor Corporation (ASMC) was established for the development of a Suzuki dealer network in the United States. 4. 0 Marketing Strategy Analysis 4. 1Entry Strategy The market strategy used by Suzuki varies in accordance to the nature of the Market. This can be evidenced by looking at the strategy used in entering Canadian Market and the entry strategies used in the US market which in some way varied in different times. In Canada the entry strategy was a joint venture which also involved opening the manufacturing company in Canada. In US, the first strategy was to export the Suzuki Samurai manufactured in Japan to the US market meanwhile the later strategy was to export Suzuki Samurai from Canada under its own name, American Suzuki motor Corporation (ASMC) which would keep them competitive in the automotive industry. 4. 2 Distribution Strategy The ASMC under Mazza formulated a strategy to ensure the company achieves its goal of being a major car company in the US. The strategy was: †¢To build exclusive sales facilities for the Samurai which would include showroom, sales office, customer waiting and accessories display area. †¢A minimum of two service stalls dedicated to Suzuki and operated by Suzuki trained mechanics for service and parts. †¢A minimum of three sales people, two service technicians, one general manager and one general office clerk dedicated to the Suzuki dealership. †¢In the long run, with the growth of the product line dealer requirements would expand to include a full, exclusive facility complete with attached parts and services. Limit the number of Samurai dealer network to 47 so that ASMC could guarantee the minimum supply of 37 units per month to enable the dealer to breakeven and earn some profit. Assumption: Dealer has to sell 30 cars per month to breakeven. -If the dealer sells all allocated 37 cars in a month he will be expected to earn a monthly profit of $6300 (See Appendix 1) 4. 3 Pricing Strate gy ASMC’s pricing policy was to sell the basic Samurai at a retail price of $5995 and a dealer price of $5095 which was only 7. 5% higher than ASMC landed cost. The contribution expected by ASMC from each unit sold was $382 (See Appendix 6. ). The ASMC pricing strategy was to sell its high quality product at a competitive price of $5995 which was far below competitors’ price ranging from $10,000 to $13,000. This strategy would enable the company to sell higher volume at considerably low margin. 4. 4 Promotion and Advertising Strategy 4. 4. 1 Product and Positioning Strategy Samurai was planned to be poisoned in the market in three different categories based on its physical characteristics. It could be either, a compact sport utility vehicle (SUV), a compact pickup truck or a subcompact car. See the figure below: Table 4. 4. 1: Market Share 19841985 Ratio of Suzuki to Total Japanese cars import in US8. 5%4. 6% Ratio of Suzuki to Compact Sport Utility Vehicles0. 5%0. 5% Note: The Suzuki sales were only for Hawaii excluding the grey market in Florida and other markets in Puerto Rico, Guam, the US Virginia Islands and Panama. Douglas Mazza wanted a fresh approach for his companys new product so he gave the responsibility to keye/ donna/ pearlstein advertising agency, which had no experience in developing campaign for automobiles. After accepting he offer, Pearlstein and his associates scanned the industry practice for automobile advertising. They found out that the industry practice was to position vehicles according their physical characteristics. They also found out that best advertising strategy was to base on either its feature, benefit or price. It was from physical characteristics that they positioned Suzuki Samurai as a compact sport utility vehicle (SUV), a compact pickup truck or a subcompact car. Suzuki Case Study free essay sample This analysis provides the background, SWOT analysis and different marketing alternatives such as positioning the vehicle as a car, compact truck or sports utility vehicle. Later the recommendation is made on which marketing strategies are suitable for the success of the Suzuki Samurai in US market. The analysis has also highlighted in detail the pros and cons of the â€Å"unpositioning† that we propose versus three options of positioning that were considered earlier. We have also evaluated the strength of the marketing research done by Pearlstein in terms of ensuring market of success in US market. In this analysis, there is also the recommendation on how the $2. 5 Million six-month adverting budget should be spent in accordance to the positioning strategy chosen. 2. 0 Situation Analysis 2. 1 The company 2. 1. 1 Company Background Starting business in 1909 as Suzuki Loom Works, the firm was incorporated in 1920 and was to produce textile looms that would surpass the innovation and quality of other competitors. We will write a custom essay sample on Suzuki Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since foundation Hamamatsu, Japan, SUZUKI has steadily grown and expanded. In 1952, Suzuki created a new type of motor vehicle, a motorized bicycle call the â€Å"Power Free†. This motorized bicycle featured a 36cc two-stroke engine with a double sprocket gear system that enabled the rider to pedal with the engine assisting, pedal without the engine assisting. Suzuki’s first mass produced car in 1955, the Suzulight, was a technical marvel. It included radical innovations for the time such as front-wheel drive, four-wheel suspension, and rack-and-pinion steering. In 1963, Suzuki brings its innovation motorcycle line-up to the U. S. A fast growing line enables them quickly to become a major player in the motorcycle market. Suzuki takes the lead in the all-terrain vehicle market in 1983 by introducing the first four-wheeled ATV. In 1985, Suzuki introduces its automotive line to the U. S, with the arrival of the Samurai. SJ 413 as an upgraded model of SJ410 and designed especially for US market. Today, constantly going forward to meet changing lifestyles, the SUZUKI name is seen on a full range of motorcycles, automobiles, outboard motors and related products such as generators and motorized wheelchairs. The mark trademark is recognized by people throughout the world as a brand of quality products that offer both reliability and originality. More than 45,000 Suzuki people worldwide now create and distribute their work in over 120 countries. Worldwide Suzuki Automotive sales now reach over 2 million each year, surpassing the sales of many other renowned companies such as BMW, Mercedes and Saab. Additionally more than 2. 5 million motorcycles and ATVs are sold each year. Sales of the Suzukis outboard motors also continue to grow. SUZUKI stands behind this global symbol with a sure determination to maintain this confidence in the future as well, never stopping in creating quality products. 2. 2 Product of Suzuki Samurai The Suzuki Samurai was introduced to the U. S. market in November 1985. It appealed to younger consumers with its inexpensive and fun-oriented positioning. This marketing strategy was successful, since over 160,000 Samurais were sold in just three years. The Suzuki Samurai was introduced as an inexpensive multi-purpose sport/utility vehicle. These vehicles were light pickup trucks with back seats, an extended roof, and part-time four-wheel drive intended for use on snow, ice, mud, or off-road driving. Sport/utility vehicles do not have to conform to the same safety regulations that apply to passenger cars. 2. 3 Positioning According to Douglas Mazza, he wanted a fresh approach for his company’s new products, he assigned advertising task to an agency which had no experience in developing campaign for automobiles. The advertising agency found out that the industry practice was to position vehicles according their physical characteristics. They also found out that most advertising was feature/benefit or price oriented. Based on its physical characteristics, the major three positioning for Samurai SJ413 were position as a compact sport utility vehicle, as a compact pickup truck and as a subcompact car, so it should be advertised as a â€Å"tough ittle cheap jeep†. Moreover, the samurai’s size and price distinguished it from all other sport utility vehicles sold in the U. S in 1985. The Samurai was smaller and lighter than the other vehicles, and its $5995 suggested retail price was well below the other vehicles’ $10,000 to $13,000 price range. 2. 4 SWOT Summary 2. 4. 1 Strengths : Suzuki Company followed selective distribution strategy, which allowed the company to achieve higher profitability, dealer loyalty, greater sales support and also higher degree of control over the retail market. Also, their pricing strategy was to sell high volume with low profit margin, which helped company to gain market response for its high quality with low price advantage. Suzuki Samurai has been positioned as a compact sport utility vehicle, a compact pickup truck and a subcompact car. This positioning would be good to place their brand in the particular part of the market where it would receive reception compared to competing products. It also well explained Samurai’s physical characteristics. 2. 4. 2 Weaknesses: Suzuki Samurai set their very low price, which meant it will came up with very low profit margin. The planned dealer invoice rice was $5095, only 7. 5%higher than ASMC’s own landed cost for the vehicle. And they planned to limit the number of samurai dealers, so each dealer might be stressed on as they needed to sell approximately 30 Samurai per month to cover its costs. Samurai was positioned as a sport utility vehicle; however, the market for sport utility vehicle was relatively small. In 1984, it was les than 3% in the U. S market. And it was positioned as a subcompact car, then it might not meet the expectations of the consumers because the Samurai was built on a truck platform, its ride was stiffer and less comfortable than the least-expensive subcompact cars. On the other side, if other consumers start to use it as subcompact car or pick up truck, it will lose its brand image. Thus it might lose potential market, bring trouble for the sales people and increase market confusion among customers. 2. 4. 3 Opportunities: Suzuki Samurai should be unpositioned in the market to get the opportunity to target the entire potential consumers segment. The unpositioned Suzuki Samurai will appeal the users of sports utility vehicles, pick up truck and subcompact cars. That ensures higher consumer acceptance and consumer satisfaction by offering a car for various needs. It would also increase sales and thus add large profit to the company’s income statement by targeting a large customer segments. The unpositioning strategy is better combined with company’s goal that is to establish ASMC as a major car company in the U. S market. The low price of the Samurai can be used as a strategy to impress consumers and to capture great share of the market. And this low price and also encouraged dealership investment in which expanded and increased sales. There will be a good opportunity for Samurai if can build a strong brand image among the potential customers such as some TV advertisement or promotion, in which creating and increasing buyer awareness of the car influencing buyer attitude toward the Suzuki Samurai. 2. 4. 4 Treats: Suzuki Samurai will bring some treats to its competitors if offering a car with different purpose. The broader appeal of the car can reduce sales of its competitors’ who are in the same industry. In addition, it will quite risky for Samurai’s sales if Suzuki overdefine the vehicle, because a product should broad enough to attract a wide range of consumers and meet consumers with different needs. 2. 5 Historical Results According to Appendix 6. 1, in 1984, there were approximately 25100 Japanese vehicles sole among the total of 424810 sport utility cars in U. S market, which was only 5. 9% of the market share. And Suzuki Samurai only had 8. 4% to the Japanese imported cars in the U. S market. In another words, Samurai did not have much market share compared with other Japanese competitors in the U. S automobile industry. In 1985, Samurai has decreased to 4. 6% market share among the Japanese car industry, and only 0. 46% market share of the whole compact sport utility vehicle in the U. S market. However, as compact pickup trucks and subcompact cars, it did not shown any Samurai products in which meant the sales could be very low and unsuccessful during the year of 1984 and 1985. 3. 0 The Market 3. 1 Background Since the introduction of its first production car, the â€Å"Suzulight†, in 1961, Suzuki had sold cars and trucks only in Japan until 1979. It took Suzuki only 5 years to export and distribute its automobiles into more than 100 countries including Hawaii (US). As a global firm, Suzuki captured and maintained its production and R D momentum to succeed in international marketing. Aiming at opening the continental US Market, Suzuki Samurai, designed with the US market specifically in mind, was introduced in 1985 in order to establish Suzuki’s brand presence in the United States. 3. 2 Market Entry 3. 2. 1 Exporting Before projecting the Samurai, Suzuki had cooperated with General Motors on a model named under GM as Chevrolet Sprint. Exporting Japanese cars to the US was subject to voluntary restraint agreement (VRA). In 1984, Suzuki’s total VRA quota of 17,000 cars went to GM as Sprints and Sprint’s distribution was limited to its West Coast dealers. GM’s success with Sprint showed Suzuki that a market existed for its cars in the continental United States. 3. 2. 2 Joint Venture – Suzuki + GM (Production in Canada) Japan’s VRA quotas made it impossible for Suzuki to export any cars other than the Sprint to the United States in the foreseeable future. In 1985, Suzuki and GM began negotiations with the Canadian government to build a plant in Ontario producing approximately 200,000 subcompact cars per year. This initiative could help launching more Suzuki automobiles into the US market under its own name by early 1989. 3. 3 Direct Investment – ASMC Market share of Japanese imports in the U. S. automobile market and the overall automobile industry in the US surged during 1984 – 1985. Facing the upcoming entries of other overseas brands, Suzuki was unwilling to wait until 1989 to introduce the Suzuki name into the continental United States. With SJ413 (Samurai), Suzuki had the right product for the market whereas the continental United States was a piece of new land – a dealer network needed to be established, since there was no guarantee that GM would market any Suzuki vehicles other than the Sprint in the US market. Customs clearance issue was solved by exporting SJ413 without a back seat, under which circumstance the vehicle was classified as a truck by the US government. Trucks were not subject to Japanese VRA quotas; instead, they were subject to a 25% tariff, much higher than that on cars (2. 5%). Suzuki management was convinced that the time was right to enter the continental US market and believed the high tariff was worth paying. American Suzuki Motor Corporation (ASMC) was established for the development of a Suzuki dealer network in the United States. 4. 0 Marketing Strategy Analysis 4. 1Entry Strategy The market strategy used by Suzuki varies in accordance to the nature of the Market. This can be evidenced by looking at the strategy used in entering Canadian Market and the entry strategies used in the US market which in some way varied in different times. In Canada the entry strategy was a joint venture which also involved opening the manufacturing company in Canada. In US, the first strategy was to export the Suzuki Samurai manufactured in Japan to the US market meanwhile the later strategy was to export Suzuki Samurai from Canada under its own name, American Suzuki motor Corporation (ASMC) which would keep them competitive in the automotive industry. 4. 2 Distribution Strategy The ASMC under Mazza formulated a strategy to ensure the company achieves its goal of being a major car company in the US. The strategy was: †¢To build exclusive sales facilities for the Samurai which would include showroom, sales office, customer waiting and accessories display area. †¢A minimum of two service stalls dedicated to Suzuki and operated by Suzuki trained mechanics for service and parts. †¢A minimum of three sales people, two service technicians, one general manager and one general office clerk dedicated to the Suzuki dealership. †¢In the long run, with the growth of the product line dealer requirements would expand to include a full, exclusive facility complete with attached parts and services. Limit the number of Samurai dealer network to 47 so that ASMC could guarantee the minimum supply of 37 units per month to enable the dealer to breakeven and earn some profit. Assumption: Dealer has to sell 30 cars per month to breakeven. -If the dealer sells all allocated 37 cars in a month he will be expected to earn a monthly profit of $6300 (See Appendix 1) 4. 3 Pricing Strate gy ASMC’s pricing policy was to sell the basic Samurai at a retail price of $5995 and a dealer price of $5095 which was only 7. 5% higher than ASMC landed cost. The contribution expected by ASMC from each unit sold was $382 (See Appendix 6. ). The ASMC pricing strategy was to sell its high quality product at a competitive price of $5995 which was far below competitors’ price ranging from $10,000 to $13,000. This strategy would enable the company to sell higher volume at considerably low margin. 4. 4 Promotion and Advertising Strategy 4. 4. 1 Product and Positioning Strategy Samurai was planned to be poisoned in the market in three different categories based on its physical characteristics. It could be either, a compact sport utility vehicle (SUV), a compact pickup truck or a subcompact car. See the figure below: Table 4. 4. 1: Market Share 19841985 Ratio of Suzuki to Total Japanese cars import in US8. 5%4. 6% Ratio of Suzuki to Compact Sport Utility Vehicles0. 5%0. 5% Note: The Suzuki sales were only for Hawaii excluding the grey market in Florida and other markets in Puerto Rico, Guam, the US Virginia Islands and Panama. Douglas Mazza wanted a fresh approach for his companys new product so he gave the responsibility to keye/ donna/ pearlstein advertising agency, which had no experience in developing campaign for automobiles. After accepting he offer, Pearlstein and his associates scanned the industry practice for automobile advertising. They found out that the industry practice was to position vehicles according their physical characteristics. They also found out that best advertising strategy was to base on either its feature, benefit or price. It was from physical characteristics that they positioned Suzuki Samurai as a compact sport utility vehicle (SUV), a compact pickup truck or a subcompact car. The pros and cons of positioning the samurai in each of these segments individually are given below.

Prepare 2 short research proposals on one topic. List of topics for

Prepare 2 short research proposals on one topic. List of topics for Prepare 2 short research proposals on one topic. List of topics for research proposals : 1.Contemporary issues in the foreign exchange market 2.Banking market structure and firm performance – Essay Example Research proposal on Banking Market Structure and Firm Performance Overview of the Topic The banking industry is very crucial in the economy. Without banking, an economy cannot grow, (Stowel, 2012). Since the economy is the backbone of growth and development, without banking countries cannot develop or grow. In fact, countries with a poor banking system are underdeveloped while the countries with a good banking system are normally countries that are highly developed. According to Hassan & Curt (2006), it is important to understand the banking market structure in order to analyze the performance of business establishments and firms that are involved in the banking industry. It is through this evaluation of the banking market structure and firm performance that one can determine the position in which a banking market is at. Research Questions Firstly, the research will investigate the effect mergers and acquisitions have had on the banking market Secondly, it will investigate the nature of the relationships between different firms in the banking market? Thirdly, investigate the effect of the different relationships that firm in the banking market have. Fourthly the research will investigate on the type of competition in the banking market. Finally, it will investigate on the effects the various types of competition have on the firms in the banking market. Data Required to Answer Any One Question I intend on conducting a research on the first question, which is the effect mergers and acquisitions have had on the banking market industry specifically in Europe. To investigate this question I will need to collect data on the top five bank mergers in the European region between the year 2000 and 2012. I will collect data on the share prices of each bank before it merged. I will then collect data on the share prices of the new banks after the mergers. I will then collect data on the annual post tax profit these banks made in the previous five years before the merged. Finally, I will collect data on the post tax profit the firms made after the mergers. I will also collect data on the changes in the market prices of different banks as a result of specific mergers. Proposed Methodology Here, I will first use Random probability sampling to get the top five mergers between 2000 and 2005. For me to get the data required, I will have to interview personnel of the London exchange market, on their views on which mergers they consider the top five mergers in the banking industry. I will sample at least 15 stock broker agents, who work for different companies. After coming to a conclusion on which are the top five mergers between 2000 and 2011, I will go to the specific companies asking for the financial reports from the specified period. I will also look for past financial statements of the individual firms involved in the market before the mergers. It is important to note that financial statements of firms in the stock exchange are readily available to the public. References Hassan, I & Curt, W., 2006, Bank and Financial Market Efficiency: Global Perspectives, Emerald Group, West Yorkshire. Stowell, D., 2012, Investments Banks, Hedge Funds and Private Equity, Academic Press, San Diego.

System Analysis and design (case study) Case Study - 1

System Analysis and design ( ) - Case Study Example At Emory, a collection of mobile apps have been rolled out to cater for research, medicine, running school services and human resources. The school has 20 apps focusing on delivery of digital information and creation of an efficient and cost-effective infrastructure. The apps find usage in the memorial hospital where a clinical mobile app is used in massive transfusion1. Bring-your-own-device (BYOD) is a movement that has brought radical transformations in various enterprises helping organizations to boost their productivity to unimaginable heights. The employees to the organizations have also been more engaged. However, the technology has been faced with some challenges2. For instance, the major challenge is increased mobile security breaches. Employees in most organizations especially in the U.S are allowed to carry their mobile devices to the work place. However, following policies set on the use and management of the devices is a problem the organizations have to contend with. The mobile devices have a great potential of transforming how the daily activities of an organization are conducted. However, to realize the full potential, employees have to be educated on how the mobile devices can be fully utilized. There is lack of an organization-wide awareness about the mobile capabilities which is hurting the productivity of the organizations. To realize the value of the mobile enterprise, there has to be aggressive collaboration between the employees and the organizations3. The employees must be trained on the various ways of utilizing the apps on their mobile devices for the good of the organization. Training has to go beyond the basics of exchanging emails and sending instant messages4. If the companies are to succeed in the future, they will have to meet the high standards and requirements that are offered by Millennials for the mobile technologies and functions. The IT departments should consider working on apps such

You have been recently appointed as Human Resource Managment (HRM) Essay - 1

You have been recently appointed as Human Resource Managment (HRM) Director of a company which has recognized that it has a problem with low workforce motivati - Essay Example Maslows theory of motivation claims that human motives develop in sequence according to five levels of needs. These needs are: psychological (hunger, thirst), safety (protection), social (be accepted, belong to a certain group), esteem (self-confidence, achievements, respect, status, recognition), and self-actualization (realizing one’s potential for continued self-development) (Maslow, 1970). For employees to be productive in an organization, they need to hold positive attitudes toward the elements of organizational life. For example, one should view such factors as work, authority, taking risks in decision making, the need for control, and the need for change in a positive way. A negative attitudinal posture toward these factors will keep ones job satisfaction continually low as well as stimulate considerable resistance to many normal organizational processes and activities. Someone with the wrong attitudes shies away from high effort because the performance it yields is not perceived as worthy. It is not "real" performance from the viewpoint of the employee (Armstrong, 2003). For employees to exert high effort, they must see that it makes a difference in their performance. Employees must sense that effort will pay off in terms of performance--that it is highly correlated with performance and that higher effort will yield better performance. The stronger the perceived correlation, the stronger the motivation. Employee-job performance is a function of ability, job design, and motivation. If the employee has adequate ability and the job is designed well, then performance is solely dependent on the level of motivation. Assuming ability and job design are in order, high motivation becomes a necessary and sufficient condition for high performance. If employees know their ability is high and the design of their job is "top notch," then

Christology Case Essay Example for Free

Christology Case Essay Have you ever wondered if peoples’ names have any real value or significance? If it has any connection to our inner selves, and most specially our souls? A persons name matters a lot more than we might think; names are given to us which we wear like a label through most of our lives. This is something that allows us to distinguish one from another in speech and writing, but it is truly nothing more than a label and seldom has any true energetic connection to who or what we are. A name can be generally termed as something by which a certain thing possesses the quality of being known so that it establishes its distinctive identity and existence in the scheme of things. Therefore, a name is the very base of the being of something. A name is more than a label. It’s a description of who you are and what your path and purpose in this experience is, was and will be. It is the perfect energetic compliment to your understanding of this experience for yourself; your role, your relationships to others, basically everything about you. â€Å"A name powerfully symbolizes character and importance. â€Å" There are first name, middle name, last name, surname, nick name, family name, given name and etc. when the reference is to people. A surname is usually inherited and, while it may be changed, some form of it is usually retained. Given names are more important in a way because they represent a voluntary choice by the parents or, sometimes, by an individual. By all means, a name is usually not given lightly. My Name Is JAZZY REJEL AGUILLON GOLOSO MEANING Jazzy This name is believed to have an American origin which means â€Å"Fragrant Flower†. Its meaning and origin came from a variantof the Persian Yasmin (Jasmine). Jazzy usually means unconventional or unusual†, to stand out and are different from the people around you in a good way. Jazzy personality -means you are outgoing, talkative, funny, and fun to be around. Jazzy sense of humor means you are clever and think of jokes that other people wouldnt think of. It could possibly mean that your sense of humor is a little bit crass and you joke about things that others wouldnt joke about. But not necessarily it could be completely complimentary. Jazzy clothes or a jazzy dresser -means you probably wear bright, unusual colors or patterns, or your clothes show a unique and modern sense of style. What does it mean to other language? In Spanish -Sassy In French -Sophisticated In Danish -Over smart â€Å"REJEL† Rejel or Rigel \r(i)-gelIt is Arabic origin,and the meaning of Rigel is â€Å"foot†. In the Orion constellation, Rigelis the blue star of the first magnitude that marks the hunter’s left foot. Nickname (jazz) Jazz, coming from the word Jasm is thought to derive from or be a variant of slang jism or gism, which is defined as spirit; energy; spunk. . Deepening the nexus among these words is the fact that spunk is also a slang term for semen, and that spunk, like jism/jasm, also means spirit, energy, or courage. Other proposed origins include French jaser, meaning to chatter or chat, and French chasser, meaning to chase or hunt and from Irish teas, which is pronounced jass and means heat or passion. ACRONYMN J is for jolly, the fun side! A is for abundant, cheer knows no bounds. Z is for zeal, zest for life. Z is for zany, the funny side of me! Y is for yearn, my innermost desires. R is for reasonable, understanding way. E is for enchant, for enchant will. J is for jolly, the fun side! E is for eternal, spirit will live. L is for loyalty that I show. FAMOUS PEOPLE HAVING THE SAME NAME DJ Jazzy Jeff- Jeffrey Allen Townes, also known as DJ Jazzy Jeff or simply Jazz, is an American hip hop, RB disc jockey, record producer, turntablist and actor. He is best known for his early career with Will Smith as DJ Jazzy Jeff The Fresh Prince. Jazz Raycole-an American actress and dancer. Jazzy Rhia-female rapper. Research from my parents My mother told me why she named me Jazzy Rejel it’s because of her name Jenny while my father’s name is Romeo the first letter of my first name is from the first letter of my mother’s name, while the first letter of my second name is from the first letter of my father’s name . She said that she named me Jazzy Rejel since when I was born I was cute and adorable. How I could stand up to my name? As what I have researched, my two names mean a fragrant flower and a star- which is at the foot of a constellation. With such unique name, it was hard looking for meanings but as I discover what my name means; it was astonishing to know that my name really fit my personality. If I would be asked to give my own meaning to my name basing on this, I would say that Jazzy Rejelmeans a bubbly, perky person who will do everything to reach her goals and become that star, become a part of something important. I would carry on with my good works, remain as humble and lively and improve on my mishaps. END.

California Gold Rush Essay -- American History

There have been many discoveries that have shaped our nation as a whole. Discoveries have allowed our country to thrive and become one of the most powerful nations in the world. When we look back at our nation's rich history, it is clear to see that there was one discovery in particular that had a vast impact on the United States; the discovery was gold in California. It was in this vastly unoccupied territory that the American dream was forever changed and California emerged as a powerful state busting at the seams. The California Gold Rush shaped California into the state that it is today. California is defined by its promise of entrepreneurial success and its acceptance and encouragement of obtaining the American Dream. During the late 1840's California did not show much promise or security. It had an insecure political future, its economic capabilities were severely limited and it had a population, other than Indians, of less than three thousand people. People at this time had no idea of what was to come of the sleepy state in the coming years. California would help boost the nation's economy and entice immigrants to journey to this mystical and promising land in hopes of striking it rich. In 1839 a man by the name of John Sutter arrived in California. Sutter appeared to be somewhat of a drifter, and had failed to establish himself before arriving in California. However, in the land of great promise, he planned to establish an empire for himself. Sutter was granted eleven square leagues, or 50, 000 acres, in the lower Sacramento area. This was a common land grant for the times. Sutter got to work and began to improve his land. He went on to build a fort, accumulated over 12,000 cattle and hired hundreds of workers to hel... ... of official or meaningful government was established. The gold was easily accessible and there were no restrictions on the methods or terms of its use. This created economical problems within the state. While the gold was plentiful, there was a lack of other supplies and necessities. "Food was hard to come by in anything but hard tack -- and stuff like jerky and dried beef. Fresh vegetables were very rare." California was becoming known for its entrepreneurial opportunities; soon many were coming to California, not to work in the mining filed, rather to set up business and cater to the mining communities. Soon there were saloons, hotels, and red light districts spread throughout San Francisco and outer mining communities. Women who were forced to rely on men to support them back home, came to California and were able to work and support themselves in these towns.

My Drum Major Instinct Essay

Stalking is a very serious matter, despite society’s tendency to trivialize the experiences of many female victims. There have been numerous overlooked cases in which female victims have been stalked for various amounts of times and taken action to have the stalker removed, just to have him/her eventually come back up in some sort of manner. Many top box office hits have the clichà © plot of the stalker who murders the girl, but people don’t realize that stalking is a real problem many actually face. There have been quite a few of these incidents, maybe not resulting in murder, but still uncomfortable for women to deal with, close to my community. Just recently in Hamilton, Ohio, a sexual predator was arrested for counts of stalking teen girls by driving by their homes multiple times, texting them up to 80 times per day, and watching them exit school. This is why I want to take the initiative to be a drum major for peace, justice, and righteousness for women in surroun ding communities who are dealing with unwanted contact or stalking. To be a drum major is to be a leader. Leaders take the time to go out of their way and stand up for what they believe in. Leaders take the initiative and set the standard for people to follow. To be a drum major for women, the first task is awareness. Anyone trying to get a point across must first make people aware of the problem and their cause for reaching out. The problem is that many women find themselves being stalked, file restraining orders, and still don’t get the justice they are searching for. Some women even change their whole identity to hide from their stalker in fear of getting hurt. To make people aware of this, one must take the initiative reach out to the common people. This might include going to churches, local meetings, or even starting my own organization to make people aware of the problem. The second thing I must do is writing and actually acting upon the problem. I must write to local officials, to state officials, and finally to the nation’s Congress. If I write letters to each of these, my point will be made. It would help to have other people on my bandwagon to help write, or maybe even sign petitions. That is where more awareness and reaching out come in. Once I get enough people to realize the problem is serious and that they could help save millions of women’s lives, then I would consider myself a leader in my cause. The final thing I must do to further my cause is to keep on with it. In order to be a drum major for peace, justice, and righteousness in my community for women, I must stick with my intentions and keep my values strong so that hopefully one day laws will be changed and justice will be served.

Social, Political, Geographical, Cultural, And Historical...

This essay will discuss my work partner Ben’s migration to New Zealand in 2012. The essay will detail his experiences regarding the social, political, geographical, cultural, and historical changes due to her migration. This essay will also discuss a variety of intercultural theories most importantly, culture shock†¦. Through the applications of concepts and intercultural theories, this essay will be able to provide a cross examination of Ben’s life in Whales compared to his new one in New Zealand. Furthermore, it will be able to emphasise his sense of cultural belonging and how it did change between his old home and his new one. Ben is currently a third year student at Auckland University studying a degree in commerce/finance. In 2012, his family migrated to New Zealand so his mother could pursue better work opportunities. Ben grew up in an area of Wales called Chester. His family lived in a quintensental Victorian white house with brown frames attached to neighbouring houses. His house, was called Drovers Tumble. It was on a large section of land. The property included a large backyard with a lake and swans, a shetland pony, and even a forest which was shared with neighbours. His family sat on the higher end of society. Chester, is on the border on Wales/England. It boasts a population of 328,100 people and is a small town heavily decorated with medieval buildings. It is common to have such a decadent house in near to the city centre. Ben also attended a private AnglicanShow MoreRelatedImproving The Accessibility Of Education For Rural Based Youths941 Words   |  4 PagesFurthermore, new digital technolo gies have transformed geographical boundaries and thus how young people engage with youth cultures. The reality of the present late modernity is that young people tend to hang out less and less in the physical sense and that communication and intimate relationships are being conducted online in artificially constructed global communities. 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